Lovatts Publications - Corporate Profile
Lovatts Publications is Australia and New Zealand’s leading crossword and puzzle publishing company. Established in 1978 by husband and wife team, James and Christine, Lovatts boast twenty six crossword and puzzle titles in print - twelve of these rate in the 10% of best selling Australian magazines.
A family owned and operated business, Lovatts employ more than 50 staff in three countries. Magazines are distributed throughout Australia, New Zealand and the United Kingdom.
Category leaders, Lovatts boast an impressive share of 62% Australian sales and 76% New Zealand.
Lovatts also syndicates puzzles to major print media and digital outlets including NW, Who Weekly, TV Week, Qantas in-flight magazine, and other publications in countries such as Australia, New Zealand, Spain, South Africa, Switzerland, Malaysia, the United States and the United Kingdom.
More than just a collection of puzzles!
Lovatts magazines provide much more than just a collection of puzzles. Popular editorials by Christine Lovatt, contributions from readers, news, competitions and prizes have created a strong network of readers who recognise the Lovatts brand as synonymous with quality recreation.
Christine‘s affection for readers is evident in her personal columns and in the correspondence exchanged with her legion of fans. Lovatts magazines incite a loyalty beyond compare. You could say that a generation of dedicated readers have grown up with Lovatts, and a future audience is following in their footsteps as families pass on their passion for puzzles!
Lovatts proudly supports humanitarian and social organisations including the Red Cross, Life. Be In It, World Vision, MS Readathon and a variety of smaller charities - five cents from every magazine sold is donated to the Red Cross. Christine appears regularly on radio and television and is often invited to speak at functions which benefit charity and community groups.
Digital Diversity - YouPlay.com
In 1999 Lovatts recognised a need to establish a digital presence and a stable of websites were introduced to service the international, corporate and syndication interests of the company. As new technological advances caused the popularity of interactive puzzles to skyrocket, Lovatts responded with the creation of YouPlay.com – a specialty casual gaming website unique to the Australian market.
Launched in August 2007, YouPlay.com has captured a steadily growing membership across a broad demographic. Committed to providing the ultimate in online entertainment with custom-built, original puzzles and games, YouPlay.com also supports an expanding social network of like-minded members, who connect through the profiles, forums and blogs.
YouPlay.com provides a unique platform to reach a diverse audience with flexible options custom-built to suit your needs.
To explore current advertising opportunities with Lovatts or YouPlay.com, please click here to read more on the Lovatts Australia website
